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2. See what the competition is doingWhether it s a company who s been in the business for years and appears in the top-ranking position or a newer service-based business on the scene, you need a picture of the competitive keyword landscape. See who comes up when you Google what your customers are looking for. Find out who else is selling nike shoes mens your services in a specific location. Make a note of the type of content they provide potential customers and how well optimized their site is for certain keywords. This helps you understand which keywords they are and aren t targeting. shoes nike for mens

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The Challenges of Keyword Based SearchAccording to a study conducted by IBM, Stanford and MIT, search can be classified into 2 types navigational search and research search. The former involves looking for a specific document or page and this is where the traditional keyword based approach works wonders. However, the latter involves acquiring every bit of information that is relevant to a specific topic.