ÿþExcept Adidas, a stock company with the main business of adidas boost golf shoes sports shoes sole research and development, production and sales - Taiya will also invest a lot in its subsidiary of the construction of the RAX outdoor sports brand project, the investment for which is estimated 46.4988 million Yuan, of which the software and hardware facilities cost 6.38 million Yuan, the current funds is 40.1188 million Yuan. Almost at the same time, born in the field of foreign trade processing, Lung Tak Group gathered dozens of partner across the country to have a talk in the name of its newly set up outdoor equipments brand, desiring at the transition into the domestic outdoor equipments market.

Today, outdoor sports has already get out of the sole area of adults, many Quanzhou shoes enterprises, such as Cardway, Mingwei also opened its own outdoor sports shops aiming at entering the youth' outdoor equipments segment based on which they hope to create their own brands in this industry. In the adidas calabasas context of adjustment and transformation, to possess a vast development space of outer sports products market becomes the choice of sports brands.reasons are many and vary in nature. A main reason could be the high quality products it keeps churning out every year. Of late the company has begun to specialize in different types of adidas cloudfoam clothes, shoes and accessories.

This results in pain and even numbness as a result of there being no circulation of blood in certain areas. If you are engaged in sports this can lead to injury and other physical complications. To avoid this many individuals prefer Adidas because of its focus on safety of people putting on the company s footwear. Comfort can also be measured in the cozy feeling you get when you put on the shoes. To that end the sneakers have pads inside them that are thick and flat to bring about a springy feeling. This is a nice touch to its already iconic shape and strong adidas crazy explosive sole. If you are searching for the product they are many places to look. Let s begin with a simple one, the internet.

Compared with the corresponding term of last year's 3.273 billion Euros, the group's sales revenue was grown 17% in the first quarter of 2012, being achieved 3.824 billion Euros.In the first quarter of 2012, the group's wholesale business was increased 10% owing to the double-digit growth of Adidas brand sales income. Being pushed forward by 9% increase of the comparable-store's sales income, its retail business has been grown 16% compared with the previous year's. Other business revenue was increased 32%, which was primarily profited from the powerful sales revenue increase produced by hockey products of Taylor May Adidas Golf and Reebok CCM.

In the first quarter of 2012, Adidas Group's gross profit ration was fell off 0.7% Although the overall sales income which is the combination of products business and regional business is a positive number, and the sales income' portion of retail business with higher profit margin is also increased, the added input cost still can't be fully counteracted.The group's net receipt, based on shareholders, was grown from the previous year's 209 million Euros to 289 million Euros, and compare with the previous year, 38% was grown. Higher IBT is the main reason to constitute this increase.

The core sportive performance series has played adidas energy cloud a prominent impellent role for the sales revenue's growth. There are many consumes in both dealers' stores and self-supporting stores, and during the first quarter, the comparable sales revenue in self-supporting stores was grown 10%.Colin Currie, the General manager of Adidas Greater China area said: "apparently, our brand is flourishing in the market, and the market share is bigger and bigger. In the previous two years, our business had been growing steadily, at the same time, the distribution link's quality was rigidly regulated and the shop's quantity, varieties and sites were upgraded, consequently we have gained the present position.